JOOLcity was founded with the creative aspiration to capture the local flavor of remarkable cities around the globe as art through its urban inspired graphics silk-screened on active apparel and accessories. We launched with our hometown, San Francisco, and have layered in other fabulous western cities including Las Vegas, Los Angeles and Palm Springs . More beautiful locales will be layered into the collection throughout the year. We love how every urban community has its own unique legacy. JOOLcity captures the sophistication and humor of iconic landmarks for both “city-proud” locals and tourists alike. Enjoy!