About Us

Every destination worldwide has it's own unique legacy and DNA.  JOOLcity was founded with the creative aspiration to capture the essence of remarkable cities, states and provinces around the globe as art through the beauty of simple geometry. Unique, modern and super graphic, you discover the name of each city or state in combination with the iconic scenes that define special locales around the world.

JOOLcity has launched with active apparel & accessories where simple silhouettes are embellished with bold graphics to create the perfect union of art + fit + community.

The name JOOL is the fun combination of the first two letters of the founders Jon & Oliver... JO+OL.  We added "city" when we conceived of a line of sophisticated city & state inspired graphics for proud locals and tourists alike.

Both Jon & Oliver, along with co-founder, Carol, grew up in Retail & Wholesale for great brands like Pepsi, Bloomingdales, Esprit, NIKE and Williams-Sonoma.

With pride and enthusiasm, they bring you JOOLcity. 

If you don't see your city or state yet, please contact us and we'll work on exclusive designs for your favorite locale.

Enjoy!

Jon